In a time where the lines are blurred between the labels ‘men’ and ‘women’ – women are becoming more sexually liberal, androgyny is hot, and careers for everyone are highly expected – there is still evidence to find that we are, in fact, not the same, and we are not “there yet” when it comes to being equal. Fewer than 3 in 10 graduates in science, technology, engineering, and mathematics are women. And barely 1 in 10 actual engineers are women.

One of the great things about the feminist movement and what it has brought us over the last few decades is that women have a choice in what they want to do and become in life. To give the new generation a little hand in understanding the possibilities, the feminist movement has now taken a step into the creation of innovative toys, especially made for girls, to explore and discover their technical side in a playful manner.

Watch the (awesome!) video ad for GoldieBlox below.